Market segmentation of the Nike company - 3635 Words

Market segmentation of the Nike company Demographic Segmentation Demography segmentation they include age, race, family income, and education level, among others.Besides, it was observed that the majority of the respondents consist of professional from various fields like engineers, software professionals, working executive etc. who effective form 38% of our database. While 36% were students from various fields. Others constitute designers and athletes etc. the further study is carried on the buying behavior of the above mentioned categories of consumer, which shows that our consumer is well educated and is very well informed about the product. (http://www.scribd.com/doc/34735893/A-Summer-Training-Report-on-Nike) Furthermore, in the†¦show more content†¦The decrease in sales matched the Company s expectations and was due to the recession of all sales markets as realized as part of the financial and economic crisis which started at the end of 2008. The recession mentioned lead to conservative inventory policy adopted by most Company s customers which also contributed to the decrease in sales. Gross profit The gross profit in 2009 amounted to $103.7 million (18.1% from sales), compared to $105.7 million in 2008 (17.0% of sales). The improvement in gross margin in 2009 compared to 2008 was due to efficiency steps taken by the Company and the implementation of the restructuring plan which was declared by the Company at the end of 2008 and was achieved despite the decrease in sales. A global slowdown in retail sales and consumption, has hit Nike hard. In fiscal 2009 (ending May 31, 2009), Nike s revenue grew only 3% to $19.2 billion, with net income falling 21% to $1.5 billion, and the company expects lower revenues in the first half of 2010. Despite the overall struggles in 2009, Nike posted two straight quarters from Q3 2010 to Q1 2011. In Q2 2011, the company posted a profit of $457 million, up 22% from the same quarter of the previousShow MoreRelatedMarketing Plan, Phase Ii1226 Words   |  5 Pagesthe customer better than the competition is the most important aspect of marketing. For a company like Nike to achieve this goal, it must first identify its target market. The best way to define the target market is through segmentation. In this paper Team A will identify the segmentation criteria that will affect the market selection for the Stress Force and identify the Stress Force target market. Describe the organizational buyers and consumers of Stress Force and the factors that influenceRead MoreNike : A Brand For Sports1000 Words   |  4 PagesNike Inc. was created in 1962 by Bill Bowerman and Phil Knight as a partnership but not as Nike as we know it rather blue ribbon sports. Nike has been a brand for sports for over a half a millennia providing men and women in sports with quality wear. Nike is the biggest athletic brand on the planet which changed the world of foot wear entirely Nike like other giant companies has seen its tremendous growth over the years, but the way it differs from other companies is, it follows an entirely differentRead MoreMarketing Report for New Balance Company Essay1480 Words   |  6 PagesBalance Company (Minor Assignment 2) Table Content 1.0 Introduction 2 2.0 Marketing Segmentation 2 2.1 Demographic 2 2.2 Geographic 3 2.3 Psychographic 3 2.4 Behavioral 4 3.0 Targeting 4 4.0 Positioning 5 1.0 Introduction Footwear industry in China was lucrative, since there was an increasingly number of people buying brand shoes and increasing franchising opportunities, most shoes companies are expandingRead MoreMarketing Objectives for Nike Sports Drink1342 Words   |  6 Pagesï » ¿Market Objectives Nike will have a number of different marketing objectives for their isotonic sports drink, Nike Go. A main market objective will be to establish the isotonic drink as the most credible sports drink in the market. This will not just happen though, this can only happen through a lot of promotion and appeal. Creating strong consumer awareness is very important in gaining market share as it is a completely new product from Nike. This can be done through promoting the product, NikeRead MoreMarketing Segmentation1000 Words   |  4 PagesMarketing segmentation Market segmentation is the process of dividing the market into dissimilar, distinctive groups of people who have similar needs to be satisfied, alike wants and behavior, or might want some products and services. Markets can be divided depending on a number of wide –ranging criteria. They are: geographic (region, county, climate etc.), demographic (age, gender, family size, religion) psychographic (personality, life style, attitude etc.) behavioral (benefit sought, brand loyaltyRead MoreNike Direct Marketing : Nike1428 Words   |  6 PagesAssignment November 11, 2014 Nike Direct Marketing Nike, Inc. has been the world’s leading innovator and provider in athletic footwear, apparel, equipment and accessories for 50 years. Their mission has been to bring inspiration and innovation to every athlete in the world; if you have a body, you are an athlete. Arguably one of the most innovative companies in the world, Nike has built its brand into an iconic world-class powerhouse that continues to dominate the market with no signs of slowing upRead MoreA Research Report On Nike1612 Words   |  7 Pages â€Æ' EXECUTIVE SUMMARY This situational analysis focuses on a world leading brand Nike. Firms undertake a situational analysis and planning process to identify and justify appropriate marketing opportunities for growth. This report provides an introduction to Nike with a background to the Company, its history and its product. This report also provides background data on the market, the product in more depth, its competition, the industry and the macro environment. A summary of the key findings fromRead MoreNike Breakdown1225 Words   |  5 PagesA. Segmentation Criteria Demographic: The age range of Nike is from infant to elderly. Their primary range would be the primary active/buying years from 18-45. However they design products for babies as well as youth, and many senior citizens still wear nike sweat suits, so its really wide open. Nike certainly does not target one gender intentionally harder then another. They do a good job of reaching out to both sexes very effectively. The average income attracted to nike would be middleRead MoreNike’s Business-Level Strategies: How They Have Changed the Nature of Industry Competition995 Words   |  4 Pagessustainable competitive advantage, over its competitors in a discrete market (Furrer, 2010, p. 1). These strategies have changed the nature of competition in industries, and paved way for further developments in product quality and cost. Business level strategies employed by Nike work mainly in two forms, that is, competitive strategies and corporative strategies (Furner, 2010, p. 1). By looking at the diff erent business level strategies Nike has employed, this essay will explain how it has had such a massiveRead MoreStrategic Analysis of Nike1213 Words   |  5 PagesNike Case Analysis Nike is a worlds leading supplier of athletic shoes and apparel. The company was founded in 1964, when it was selling shoes to athletes. It grow rapidly through the 1970’s, and expanded its product lines to produce footwear in the categories of running, training, basketball, casual shoes, and kids shoes. As the bloom faded from the domestic athletic footwear market, the company entered active apparel market in 1978. Nike made a series of strategic decisions in 1970’s and early

On March 22, 2016, The Library Of Congress Issued A Press

On March 22, 2016, the Library of Congress issued a press release outlining their decision to alter their subject heading pertaining to immigration. In the official press release, the Library of Congress outlined their reasoning behind changing their pejorative headings. â€Å"Alien† and â€Å"illegal alien†. The Public and Standards Division of the Library of Congress cited outcry from the immigrant community, as one of their major reasons for their reevaluation. In response, on May 10, Tea Party Republic successfully attempted to restrict the library’s autonym. Hence, the perplexing predicament that occurred at the Library of Congress, because of a simple phrase change. Debates about immigration terminology have reflected the clash of ideologies†¦show more content†¦Legal terms try normalized the fluidness of language. Discontent arises when these terms are perceived as to become hate speech. In the context of immigration terms such as â€Å"illegal aliens† are metaphorical attempts to cognitively grasp social discourse surrounding immigration (Cunning Ham 2). The term â€Å"illegal alien† origin is quite complex. In Impossible Subjects, Mae Ngai explains that the term is used to indicated one’s origin in a legal context. Ngai finds that the use of term â€Å"alien† is rooted in American law. Typically, the term â€Å"alien† refers to a person who is foreign to their current geographic setting but, in the United States legal system, it indicates one’s lack of citizenship (Ngai X). Discussion and debates about immigration terms rise in the 1980’s. Systematic policies primed the political arena in the United States to pass the Immigration Act of 1924, which solidified the term â€Å"illegal aliens†. That 1924 Act solidified the term â€Å"illegal aliens† by outline means to criminalized these groups. The terms â€Å"illegal aliens/alien† are used to defined those subjects are deemed unfit or American society. â€Å"Illegal aliens† are perceived as undesirable because they erode American society. American society can historically be interpreted being white American values and practice. They lack the ability to assimilate to â€Å"American society† (Ngai 57). Immigration statutes from 1921 and 1924 did not clearly outlines which groups are undesirable toShow MoreRelatedBusiness Study At Mathrubhumi Printing And Publishing Company Ltd9893 Words   |  40 PagesTHE INTERNSHIP REPORT On ORGANIZATION STUDY ON MATHRUBHUMI PRINTING AND PUBLISHING Co LTD, CALICUT Degree of Masters in Business Administration- Media Management (2014-2016) 22 MAY 2015 – 02 JULY 2015 Under the guidance of Submitted By Mrs Anvesha Sharma (ASCO) Jithin Sethumadhavan Assistant Professor A7021314001 Mrs Uttara Navin (Mathrubhumi) HR Executive Amity School of Communication Amity University, Sector-125, Noida, Uttar Pradesh-201301 DECLARATION I, JITHINRead MoreCorporate Social Responsibility And Business Ethics8391 Words   |  34 Pagesof the project was inspired from personal experiences of members who have had prior work experience and from studying opinions and views of popular industrialists. Lastly, a huge token of appreciation is dedicated to our library - a rich source of a sea of information. The library resources and materials have proved to be of tremendous use and without its richness and facilities, the project was impossible to accomplish. The project is an effort to sensitize the readers towards the global culturesRead MoreAccounting 1-4 Chapter100452 Words   |  402 Pagesaccounting help you? (See page 41.) ETHICS IN FINANCIAL REPORTING People won’t gamble in a casino if they think it is â€Å"rigged.† Similarly, people won’t â€Å"play† the stock market if they think stock prices are rigged. In recent years the financial press has been full of articles about financial scandals at Enron, WorldCom, HealthSouth, and AIG. As more scandals came to light, a mistrust of financial reporting in general seemed to be developing. One article in the Wall Street Journal noted that â€Å"repeatedRead MoreThe Walt Disney Company Report15335 Words   |  62 PagesBiography Who is Robert Iger? how did he reach disney highest position? * Board: Executive Board Job Title: Chairman and Chief Executive Officer Since: 2012 Age: 60 * Iger has been the Chairman and Chief Executive Officer at Walt Disney since March 2012. * Prior to the current role, he served as the President and Chief Executive Officer from 2005 and the President and Chief Operating Officer from 2000 to 2005. * Iger also served as the President at Walt Disney International and the ChairmanRead MoreInternal Revenue Code 1939278050 Words   |  1113 PagesUNITED STATES STATUTES AT LARGE CONTAINING THE LAWS AND CONCURRENT RESOLUTIONS ENACTED DURING THE FIRST SESSION OF THE SEVENTY-SIXTH CONGRESS OF THE UNITED STATES OF AMERICA 1939 AND TREATIES, INTERNATIONAL AGREEMENTS OTHER THAN TREATIES, AND PROCLAMATIONS COMPILED, EDITED, INDEXED, AND PUBLISHED BY AUTHORITY OF LAW UNDER THE DIRECTION OF THE SECRETARY OF STATE VOLUME 53 PART 1 INTERNAL REVENUE CODE APPROVED FEBRUARY 10, 1939 UNITED STATES GOVERNMENT PRINTING OFFICE WASHINGTONRead MoreFundamentals of Hrm263904 Words   |  1056 PagesCommunications 8 Decentralized Work Sites 8 Skill Levels 8 A Legal Concern 8 Employee Involvement 20 How Organizations Involve Employees 20 Employee Involvement Implications for HRM 20 Other HRM Challenges 21 Recession 21 Off Shoring 21 Mergers 22 A Look at Ethics 22 Summary 23 Demonstrating Comprehension: Questions for Review 24 Key Terms 24 HRM Workshop 25 Linking Concepts to Practice: Discussion Questions 25 Developing Diagnostic and Analytical Skills 25 Case 1: Work/Life Balance at Baxter 25 WorkingRead MoreMarketing and E-commerce Business65852 Words   |  264 Pagesmanufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and the publisher was aware of a trademark claim, the designations have been printed in initial caps or all caps. Library of Congress Cataloging-in-Publication Information Is Available 10 9 8 7 6 5 4 3 2 1 ISBN 10: 0-13-302444-X ISBN 13: 978-0-13-302444-9 P RE FA C E E-commerce. Business. Technology. Society. 10E provides you with an in-depth introduction to theRead MoreProject Managment Case Studies214937 Words   |  860 Pages(317) 572-4002. Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books. For more information about Wiley products, visit our Web site at www.wiley.com. Library of Congress Cataloging-in-Publication Data: Kerzner, Harold. Project management : case studies I Harold Kerzner. -- 2nd ed. p. cm. Includes bibliographical references and index. ISBN-13: 978-0-471-75167-0 (pbk.) ISBN-10: 0-471-75167-7 (pbk.) 1. 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Book Review for Atlas of Climate Change - myassignmenthelp.com

Question: Write about theBook Review for Atlas of Climate Change. Answer: Kirstin Dow and Thomas E. Downing wrote the book The Atlas of Climate Change (Ferrara, 2015). The book is about the climate change factor. This book has seven systemic chapters that covers glacial draw back and polar conversions to other known consequences of nature. Each of the chapters denotes the images and illustrations of maps and graphics demonstrating the related climate changes topic (Kohler, 2015). For defining the concept of cultural loss, a wide variety of interesting selection is made that does not have any exhaustive factor (Ferrara, 2015). Throughout the book, the author sticks to the facts of climate change rather than relying on the parties. When the author says that many countries have acknowledged the climate change factor, there is no mention of any hint, about the countries that has not acknowledged the factor. This book clearly provides in a descriptive way the impacts of the climate change, the mitigations of the climate change (Ferrara, 2015). The both author clearly describes the effect of climate change on the lives of the people in the world. the authors in the book specifies the factors responsible for the climate change, the factors determining the consequences of the climate change and the data of the occurred climate change in many places. This book provides in a concise manner the information related to climate change and makes it a very common used tool b y the classroom, professionals and others (Ferrara, 2015). The sections of the agriculture traditions are found to be instructively discussed as the illustrations used clearly details the climate change factor along with stating its impact on the nutrition of the people. The data presented in the book encourages the discussions of the mitigations of climate change. Many countries are seen to mitigate the climate change concept but this book makes the people realize the unique nature of the Earth and describes how through negative activities the people are harming the nature resulting to the climate change. People of the earth are well aware of the fact that climate change does occur due to the growth of industries and through many nature-unfriendly factors hence this book describes that unless the people are having the culpability they will not be able to stop the climate change (Black, 2016). This book highlights that everyone is aware of the climate change factor but few people wa nt to discuss what impact it has on disturbing the cultural heritage factor. This book states that it is very important to understand the role of climate change in the cultural heritage. The book highlights the need of transformation of the cultural heritage by building artifacts and few other measures. This book reveals the climate change situation of the world and its effect on the cultural heritage. This book consists of maps of world, climate change maps, heritage maps, the damaged maps, the risk maps. This book also contains the guidelines to lessen the climate change, relation between the climate change and cultural heritage, infrastructure of the cultural heritage, importance of the mitigations and the recommendations to stop the changes of the climate. This book has the key subject of climate change and is based on the framework of the European commission (Stocker, 2014). This book discusses climate change and largely the relation of climate change with the cultural heritage and states how climate change influences the process of maintaining the cultural heritage. This book specifies many indications and recommendations that the humans can apply to reduce the climate change problem, demonstrates, and discusses the role of the humans in maintaining the cultural heritage of the countries (Stocker, 2014). References: Black, M. (2016).The atlas of water: mapping the World's most critical resource. Univ of California Press. Ferrara, E. (2015). The Atlas of Climate Change: Mapping the Worlds Greatest Challenge. Kohler, T. (2015). Mountains and climate change. Stocker, T. (Ed.). (2014).Climate change 2013: the physical science basis: Working Group I contribution to the Fifth assessment report of the Intergovernmental Panel on Climate Change. Cambridge University Press.